01
Tell us your competitors.
Drop in your top 3–5. We start sending you leads within 10 days. No implementation required.
Competitor Signals
Find contacts starting sales cycles with your competitors
For revenue teams that win against sales-led competitors
Not generic intent data. Be in the room before competitors take your customers, open opps, or new deals. We name the buyer, competitor, and cycle stage. Based on relationships forming, not articles being read.
Validated: on average, 1 in 3 leads is an opp
Try it with your domain ↓
Sample signals
Competitors tracked
CRM sync
Company
Contact
Talking to
Stage
Confidence
Trusted by revenue teams at
THE PROBLEM
Three blind spots your CRM never warned you about.
Your CRM doesn't give you the whole picture. You don't know who is in a sales cycle with your competitor until they're already lost. You don't know who should be in your CRM but currently isn't.
Customer
A top customer being courted
What Gainsight tells you
Grant Thornton engagement healthy · NPS holding
What Letterdrop sees
Director of Finance at Grant Thornton is in an early stage sales cycle with Ramp.
Open opp
An open deal under attack
What Salesforce shows
Walmart Q4 · stage: Proposal · last touch 8 days ago
What Letterdrop sees
Walmart's Head of People is in a late stage sales cycle with Rippling.
New buyer
A deal you're not in the room for
What 6sense flags
OpenAI is researching your category
What Letterdrop sees
Director of IT, Facilities Manager, and Procurement Lead at OpenAI are in a late stage sales cycle with Envoy.
How Letterdrop works
02
We surface the contacts in your competitors' cycles.
Every day, Letterdrop names the real people talking to your competitors across your customers, open opps, and deals you're not in the room for. Each with a confidence score to prioritize.
03
Your team acts before it's too late.
Signals land in Salesforce, HubSpot, Clay, Slack, Apollo, Outreach, or a spreadsheet. Your AEs intercept new deals. Your CSMs defend customers. Your account team protects open opps.
Sourced from public signals + our proprietary signal graph.
WHY THIS WORKS
Intent data flags who's reading. Letterdrop names who's buying.
6sense and Bombora didn't work because they track accounts reading articles. Letterdrop works because it tracks contacts in live conversations forming with your competitors.
Cold outbound and account intent
0 of 484 convert to meetings
Leads contacted
0
Meetings booked
0
Ready to buy?
-
No way to know until the call
Competitor Signal
KL
Karen Liu
Late stage
0 of 49 convert to meetings
Signals surfaced
0
Meetings booked
0
Ready to buy?
-
Already evaluating your category
VALIDATED · ONE WEEK OF DATA
On average, 1 in 3 contacts we surface is already an opportunity. Across four test partners over one week, we sent them lead data and they cross-validated it against their own CRM. On average, 1 in 3 mapped to an active opportunity. Because they count only deals already logged in the CRM, the true rate is higher.
An open deal, a winnable closed-lost, or a renewal you could displace. All bookable now.
100%
ICP-fit prospects you're targeting
1 in 3
are live opportunities on average, up to 1 in 2
Test partner
ICP contacts
Opps in CRM
Hit rate
Recruiting software
26
8
1 in 3
HR & payroll services
32
15
1 in 2
Economic analytics
47
6
1 in 8
Capital markets
231
14
1 in 16
A cold list converts fewer than 1 in 100
vs
Letterdrop: 1 in 3 on average, up to 1 in 2
PROOF
Real customers using Letterdrop to defend their top accounts, protect open opps, and intercept new deals.
Customer defense
We see our competitors trying to poach our top customers. As soon as we see anything suspicious, we dispatch the Account Manager immediately.
Open opp protected
My AE didn't know the prospect's CEO was already talking to our competitor's salesperson. That's a fantastic signal, really powerful.
New deal intercepted
I booked a meeting with Capital One from a single Letterdrop signal. A Fortune 100 account that wasn't even on our radar.
0
meeting book rate on Competitor Signal outreach (customer average)
0
booked per month for our best customers
More from Letterdrop customers
"We saw a lift in reply rates using Letterdrop's intel for better account scoring. Our AEs spend time on accounts that convert."
Jess Rowe
Sr Marketing Ops, Crossbeam
"Pilot with a Fortune 500 company and talking to 3 out of our 4 dream accounts. All thanks to Letterdrop."
Joshua Breslin
Head of Sales, PawaPay
"Booked 4 deals in 3 weeks - $200k in pipe. Closed 3 of them."
Will Schiffelbein
Dir of Demand Gen & ABM, Virtuous
RUN THE PLAY
Every lead comes with a play to run.
Signals drop into the tools you already use, each with a recommended play attached. No new process, no ramp. Your team knows exactly what to do the moment a lead lands.
Sales outreach
Reach out before they decide, without mentioning the competitor.
A buyer mid-evaluation doesn't need another pitch. Don't name who they're talking to. Lead with what makes you different and reframe what they should be evaluating on.
To: First name at Account · Re: before you decide
Hi First name, most teams evaluating category right now compare on the obvious feature. The thing that actually changes the outcome is your real differentiator.
Took 15 minutes to map how we'd handle their use case differently. Worth a look before you lock in a direction?
Took 15 minutes to map how we'd handle their use case differently. Worth a look before you lock in a direction?
No competitor named. Leads with the reframe, not a feature war.
Marketing air cover
Throw a wrench in the competitor's deal.
While they evaluate, surround them. Stay present so you're top of mind the day they decide.
NewsletterDrop them into a targeted nurture so your point of view shows up in their inbox during the eval.
Ad retargetingServe them ads across the web while they're actively comparing options.
Event & webinar invitesInvite them to a dinner, webinar, or event to build the relationship the competitor can't.
Customer defense
Defend a customer before the renewal turns.
When a competitor starts courting one of your accounts, get ahead of it instead of finding out at renewal.
Alert the account ownerThe moment a competitor shows up on the account, the CSM or AM knows.
Proactive check-inSend a value recap or roadmap preview before the renewal conversation starts.
Escalate top accountsLoop in an exec sponsor when a marquee customer is in play.
Every signal lands in Salesforce, HubSpot, Slack, Clay, Apollo, or Outreach with the play attached. Nothing new to set up.
AND THERE'S MORE
We don't just surface signals. We help you act on them.
Our AI agent builds the outreach strategy. Your reps get ready-to-go actions wherever they already work.
An AI agent that builds your outreach strategy
Ingests every signal and decides who needs to say what to whom. Handles multithreading, above-the-line and below-the-line strategies automatically.
Signal: Ramp evaluating Adyen
AI Agent decides strategy
Karen L., VP Finance
Personalized email: competitive positioning vs Adyen + ROI framing
Above the line
James T., Head of Payments
Technical comparison sequence: integration speed + API coverage
Below the line
Ready-to-go actions in your reps' morning queue
Signals land where your team already works. Salesforce, HubSpot, Apollo, Outreach, Slack, or a spreadsheet. No new tool to learn.
Today's competitive signals
7 new
Email Karen L. at Ramp
Outreach
Evaluating Adyen - send competitive positioning
Call James T. at Ramp
Salesforce
Below-the-line - technical comparison
Email Lena P. at Figma
HubSpot
Evaluating Coda - send migration case study
Salesforce
HubSpot
Apollo
Outreach
Slack
Clay
Sheets
YOUR PILOT
Quick to test.
No multi-month rollout. No complex implementation. Go or no-go at the end of month one.
Day 1
Day 10
Day 30
Setup
- Tell us your top 3-5 competitors
- Define your ICP and target titles
- Tell us where to send leads (CRM, Slack, email)
First signals arrive
- Real contacts evaluating your competitors start flowing
- Signals land in your CRM with contact, competitor, and confidence
- Your reps reach out while deals are still winnable
Go / no-go decision
- Review meetings booked and pipeline generated
- Decide whether to continue based on real results
- Data gets better over time as we accumulate more signals
Low risk to test. You'll know if it works before you commit.
SOC2 Type II
Deployed at enterprises
Probably not a fit if
- You sell PLG-only with no outbound motion
- Your top competitors combined have fewer than 30 sales reps
- You can't win head-to-head bake-offs
Common questions
Stop losing deals you never knew existed.
On average, 1 in 3 leads we find are opps you can win. Start a 30-day pilot and see your own number the same week.
30-day pilot · Low risk to test