Competitor Signals

Get into the competitive deals you can't see

For revenue teams that win head-to-head against sales-led competitors

Not generic intent data. We name the accounts, buyers, and competitors in a live sales cycle right now, so you get into deals that would otherwise go to a competitor by default. A buyer comparing vendors is a serious buyer.

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Validated against 4 competitor CRMs: 1 in 4 high-priority accounts is a live deal

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We'll tell you whether competitor monitoring will work for your business. Delivered within the hour — sometimes in as little as 15 minutes. Want to go deeper? Reply to the email or book a call and we'll walk through how we can help — then set up a sample tailored to your competitors together.

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Sample signals Competitors tracked CRM sync
Company
Contact
Talking to
Stage
Confidence
Sample - this is what your weekly digest looks like. Showing 4 of 147 sample signals for stripe.com. Real data lands in your inbox after you submit above. See your real signals - book a demo →

Trusted by revenue teams at

  • HubSpot
  • Clay
  • Gem
  • Persona
  • RocketReach
  • PawaPay
  • Fluke
  • Attention
  • Smartling
THE PROBLEM

Three blind spots your CRM never warned you about.

Your CRM doesn't give you the whole picture. You don't know who is in a sales cycle with your competitor until they're already lost. You don't know who should be in your CRM but currently isn't.

Customer
A top customer being courted
GWhat Gainsight tells you
Grant Thornton engagement healthy · NPS holding
LWhat Letterdrop sees
Director of Finance at Grant Thornton is in an early stage sales cycle with Ramp.
Open opp
An open deal under attack
SWhat Salesforce shows
Walmart Q4 · stage: Proposal · last touch 8 days ago
LWhat Letterdrop sees
Walmart's Head of People is in a late stage sales cycle with Rippling.
New buyer
A deal you're not in the room for
6What 6sense flags
OpenAI is researching your category
LWhat Letterdrop sees
Director of IT, Facilities Manager, and Procurement Lead at OpenAI are in a late stage sales cycle with Envoy.

How Letterdrop works

01

Tell us your competitors.

Drop in your top 3–5. We start sending you leads within 10 days. No implementation required.

02

We surface the contacts in your competitors' cycles.

Every day, Letterdrop names the real people talking to your competitors across your customers, open opps, and deals you're not in the room for. Each with a confidence score to prioritize.

03

Your team acts before it's too late.

Signals land in Salesforce, HubSpot, Clay, Slack, Apollo, Outreach, or a spreadsheet. Your AEs intercept new deals. Your CSMs defend customers. Your account team protects open opps.

Sourced from public signals + our proprietary signal graph.

VALIDATED · 7 WEEKS · 4 COMPETITOR CRMs

1 in 4 high-priority accounts is a live deal in a competitor's CRM. We tracked the sales and CS teams of four B2B companies on LinkedIn for seven weeks, then matched what we saw against their competitors' actual CRMs: every opportunity, its status, and its open and close dates. We only counted deals that were live in the CRM while we watched.

Not intent scores. Deals that were live in a competitor's CRM while we watched. We don't lift your book rate; we point the same outreach at buyers who are actively choosing a vendor.

1 in 4
high-priority accounts had a live competitor deal22 to 49% by company
1 in 7
of the full list had a live dealbefore prioritization
38%
of competitor pipeline dollars discoverableskews to the bigger deals
How that compares
Accounts picked at random 3–5% buying
Traditional intent data 5–12% buying
This list, high priority 26% buying
What 100 high-priority accounts actually contain
26 11 63
26 active evaluations. 8 live deals, 5 who evaluated recently and didn't buy, 13 renewals in motion. The deals you can go after.
11 recently signed or past pipeline. Already went to the competitor. Nurture and time the renewal.
63 no deal visible in CRM. Likely future pipeline the competitor is prospecting; often shows up in the CRM later. A floor, not a ceiling: some are interceptable now.
PROOF

Real customers using Letterdrop to defend their top accounts, protect open opps, and intercept new deals.

Customer defense

We see our competitors trying to poach our top customers. As soon as we see anything suspicious, we dispatch the Account Manager immediately.

Sr Director of RevOps
Persona
Open opp protected

My AE didn't know the prospect's CEO was already talking to our competitor's salesperson. That's a fantastic signal, really powerful.

Director of Sales
DealMaker
New deal intercepted

I booked a meeting with Capital One from a single Letterdrop signal. A Fortune 100 account that wasn't even on our radar.

Enterprise AE
200-employee Enterprise Security Company
0

high-priority accounts are live competitive deals you can contest (validated against 4 competitor CRMs)

0

of competitor pipeline dollars are visible before a vendor is chosen (skews to the bigger deals)

More from Letterdrop customers

"We saw a lift in reply rates using Letterdrop's intel for better account scoring. Our AEs spend time on accounts that convert."

Jess Rowe
Jess Rowe
Sr Marketing Ops, Crossbeam

"Pilot with a Fortune 500 company and talking to 3 out of our 4 dream accounts. All thanks to Letterdrop."

Joshua Breslin
Joshua Breslin
Head of Sales, PawaPay

"Booked 4 deals in 3 weeks - $200k in pipe. Closed 3 of them."

Will Schiffelbein
Will Schiffelbein
Dir of Demand Gen & ABM, Virtuous
RUN THE PLAY

Every lead comes with a play to run.

Signals drop into the tools you already use, each with a recommended play attached. No new process, no ramp. Your team knows exactly what to do the moment a lead lands.

Sales outreach
Reach out before they decide, without mentioning the competitor.
A buyer mid-evaluation doesn't need another pitch. Don't name who they're talking to. Lead with what makes you different and reframe what they should be evaluating on.
To: First name at Account  ·  Re: before you decide
Hi First name, most teams evaluating category right now compare on the obvious feature. The thing that actually changes the outcome is your real differentiator.

Took 15 minutes to map how we'd handle their use case differently. Worth a look before you lock in a direction?
No competitor named. Leads with the reframe, not a feature war.
Marketing air cover
Throw a wrench in the competitor's deal.
While they evaluate, surround them. Stay present so you're top of mind the day they decide.
✉
NewsletterDrop them into a targeted nurture so your point of view shows up in their inbox during the eval.
◎
Ad retargetingServe them ads across the web while they're actively comparing options.
★
Event & webinar invitesInvite them to a dinner, webinar, or event to build the relationship the competitor can't.
Customer defense
Defend a customer before the renewal turns.
When a competitor starts courting one of your accounts, get ahead of it instead of finding out at renewal.
!
Alert the account ownerThe moment a competitor shows up on the account, the CSM or AM knows.
↻
Proactive check-inSend a value recap or roadmap preview before the renewal conversation starts.
★
Escalate top accountsLoop in an exec sponsor when a marquee customer is in play.

Every signal lands in Salesforce, HubSpot, Slack, Clay, Apollo, or Outreach with the play attached. Nothing new to set up.

AND THERE'S MORE

We don't just surface signals. We help you act on them.

Our AI scores every account we flag against your own CRM, then drops ready-to-go actions wherever your reps already work.

AI that prioritizes the accounts we flag using your own CRM

Learns best fit accounts from your closed-won and meetings booked to prioritize companies that you can win.

📊 Scans your CRM
Closed-won patterns Sales cycle length Best-fit customers What outbound booked meetings
⚙ Scores each flagged account by fit
Ramp · VP Finance
Looks like your best closed-won: right size, fast cycle, evaluating a competitor now
Reach out first
Faire · Head of Payments
Just signed with a competitor - nurture and time the renewal
Time the renewal

Ready-to-go actions in your reps' morning queue

Signals land where your team already works. Salesforce, HubSpot, Apollo, Outreach, Slack, or a spreadsheet. No new tool to learn.

Today's competitive signals 7 new
Email Karen L. at Ramp
Evaluating Adyen - send competitive positioning
Outreach
Call James T. at Ramp
Below-the-line - technical comparison
Salesforce
Email Lena P. at Figma
Evaluating Coda - send migration case study
HubSpot
Salesforce HubSpot Apollo Outreach Slack Clay Sheets

Attribution built in, so you can prove the ROI

Reads activity in Salesforce and HubSpot to track outbound activity before and after a signal to help you understand how these signals map to your opps.

Competitor Signal attribution Last 90 days
Deal overlap
Open + won deals a signal touched
34 deals
Win rate on competitive deals
Engaged early off a signal vs found late
Signal
Found late
In-market meetings booked
Buyers already evaluating your category
61
YOUR PILOT

Quick to test.

No multi-month rollout. No complex implementation. Go or no-go at the end of month one.

Day 1
Day 10
Day 30

Setup

  • Tell us your top 3-5 competitors
  • Define your ICP and target titles
  • Tell us where to send leads (CRM, Slack, email)

First signals arrive

  • Real contacts evaluating your competitors start flowing
  • Signals land in your CRM with contact, competitor, and confidence
  • Your reps reach out while deals are still winnable

Go / no-go decision

  • Review the deals where a signal was present, either in existing pipeline, customers, or net new meetings booked
  • Continue based on proof the signal identifies opps in motion
  • The signal strengthens as you book more meetings and feed back what converts
  • Usually one closed opp in a year pays it back - the pilot makes that math clear

Low risk to test. You'll know if it works before you commit.

SOC2 Type II Deployed at enterprises
Probably not a fit if
  • You don't have a working outbound motion
  • Your sales cycle is under 45 days or transactional
  • Your top competitors combined have fewer than 30 sales reps
  • You can't win head-to-head bake-offs
Start your pilot →

Common questions

Stop losing deals you never knew existed.

1 in 4 high-priority accounts we surface is a live competitor deal you can contest. Start a 30-day pilot and see your own number the same week.

Book a demo → Watch video · 2 min

30-day pilot · Low risk to test