01
Tell us who you compete with.
Name the competitors you displace and connect your CRM. That's the whole setup. No new channel to stand up.
Target companies researching competitors
Point your ads at the accounts researching your competitors
For demand gen and ABM running ads against competitors
We find companies researching vendors in your space. Upload these to your ads campaigns to focus your spend on in-market accounts. Same campaigns, same budget, roughly 8x the dollars landing on accounts that are actually deciding.
Validated with actual CRM data. Over 1 in 4 high priority accounts is actively researching a competitor
Try it with your domain ↓
Reading your homepage…
This usually takes 1-2 minutes.
Confirm or edit your competitors
Remove any that aren't real competitors. Add up to 10.
More from deep analysis Remove a pill to add one
0 of 10 selected
Where should we send your read?
We'll tell you whether this playbook works against your competitors, and what share of your market shows competitor activity right now. Delivered within the hour, sometimes in as little as 15 minutes. Want your own target account list checked instead? Reply to the email and send it over.
We'll never share or sell your email.
We're on it.
Check your inbox within the hour, sometimes in as little as 15 minutes.
Want someone to walk you through it? Book a 15-min call →Hmm, that didn't work.
Sample signals
Company
Competitor
Stage
Confidence
Trusted by go-to-market teams at
THE PROBLEM
The in-market accounts you want to see your ads aren't getting them.
Only a fraction of your target account list is in a cycle this month, and every account costs the same CPM. So the few actively researching a competitor get the same thin slice as everyone else.
Illustrative. Each square is one account on your target list, and the highlighted ones are the accounts researching a competitor.
How Letterdrop works
02
We find who's researching them.
Every day we read the public buying signals around those competitors and resolve them to named companies. When an account starts showing that pattern, it is in a cycle.
03
You get a list every week.
Around 400 companies a month, each with the competitor they're researching and the date we saw it. It arrives as a domain list for your ad platform, and the same accounts are flagged in your CRM.
04
Point your existing spend at it.
Upload the domains as a company list and bid up on the accounts marked high priority. Run it as a rolling 90-day audience so it stays large enough to serve, and let your other campaigns continue at maintenance. Your sales team gets the same list.
DOES IT WORK · 7 WEEKS · 4 COMPETITOR CRMs
1 in 7 accounts in the audience you upload is actively researching a competitor. We ran the product against four B2B companies for seven weeks, then matched every account we flagged to their competitors' actual CRMs: every opportunity, its status, and its open and close dates. We only counted deals that were live in the CRM during the test window.
Not "showed interest." Each one was an open opportunity in a competitor's CRM during the test window. We don't lift your conversion rate. We raise the share of your impressions that reach a company already choosing a vendor.
1 in 7
of the audience you upload was researching a competitorthe full list, before any filtering
1 in 4
of the prioritized slice your sales team works22 to 49% by company
38%
of competitor pipeline dollars discoverableskews to the bigger deals
How that compares
Your target account list
3–5% researching
Traditional intent data
5–12% researching
This audience, unfiltered
14% researching
The prioritized slice runs at 26%, but on its own it is often too small to serve as a standalone audience. Use it to set bids rather than to build a second list.
What 100 high priority accounts actually contain
26 researching a competitor right now. 8 with an open opportunity in the competitor's CRM, 5 who looked recently and didn't buy, 13 renewals in motion. The accounts worth bidding up on.
11 recently signed or past pipeline. Already went to the competitor. Worth a nurture sequence timed to the renewal.
63 with no deal visible in the CRM. Likely future pipeline the competitor is prospecting, which often shows up in the CRM later. A floor, not a ceiling.
PROOF
Marketing teams already pointing the campaigns they run at the accounts researching their competitors.
Better account scoring
We saw a lift in reply rates using Letterdrop's intel for better account scoring. Our AEs spend time on accounts that convert.
Pipeline from the same spend
Booked 4 deals in 3 weeks - $200k in pipe. Closed 3 of them.
WHAT YOU GET
Everything arrives ready to upload.
A domain list for your ad platform
Around 400 companies a month, delivered as a rolling 90-day audience so it stays large enough to serve.
The competitor and the date
Which competitor each account is researching, and when we first saw it, so you know how fresh the signal is.
A confidence score per account
So you can bid up on the strongest accounts and run the rest at maintenance.
A flag pushed to your CRM
So sales sees the same accounts you're spending against, and you can tie campaigns back to pipeline.
A quarterly read on competitor activity
Which segments and accounts your competitors are winning attention in.
Everything we deliver is company level: a domain, the competitor, a date and a score. No personal data and no email addresses are included.
YOUR PILOT
Quick to test.
No multi-month rollout. Connect your CRM, attach the list to a campaign, and decide at the end of month one on the reporting you already look at.
Day 1
Day 10
Day 30
Setup
- Tell us your top 3-5 competitors
- Tell us your ICP and which campaign you'll attach the list to
- Connect Salesforce or HubSpot so signals land where sales works
Your first list arrives
- A list of accounts researching your competitors, ready to upload
- Load it as a company list on a campaign you already run
- Run it alongside your current audience so you have a clean comparison
Look for the lift
- Compare the two audiences on the metrics you already report: click-through, cost per lead, engaged accounts, pipeline touched
- Continue if the Letterdrop audience outperforms the one you run today
- The list refreshes weekly, so the audience compounds while you test
Low risk to test. You'll know if it works before you commit.
SOC2 Type II
Deployed at enterprises
Common questions
Get a sample list and run it yourself.
Tell us who you compete with and we'll send back a list of accounts researching them. Put it in a campaign, run it next to the audience you use today, and compare the numbers yourself. No call required.
30-day pilot · Low risk to test